As the leaves begin to change and the crisp air of autumn rolls in, you may be wondering how to keep your sunless business hopping. Flip-flops and bathing suits may be seasonal accessories but beautiful skin is a year round necessity.
Just like fall fashions and fall cosmetics, your tan should also be season appropriate. Depending on where you live, a deep Miami tan may look out of place on a ski slope.
Sol Potion No. 6, the newest addition to our beauty bar of sunless colors and is perfect for the fall and winter months. This formula is packed with vitamins and anti-aging properties to combat the damage that harsh weather can have on your skin, and provides a believable bronze glow that is perfect for the cooler months ahead.
As winter approaches, the drying heat in our homes and the bite from the outdoor weather can really do a number on our skin. In colder climates it is important that we keep our skin moisturized, particularly when using sunless products. Sol Potion Lotion is specially formulated to combat these elements and protect both your skin and your tan.
As technicians, it’s good to keep in mind that selling sunless skincare products is not just an upsell. The lotions, tan extenders and exfoliators you sell to your clients are critical to the longevity of their tan. If you provide a beautiful sunless tan, but your client has not properly prepared for it, or uses the wrong type of lotion, they will destroy their tan. Unfortunately the client will feel like it was your technique rather than their lack of proper care that caused the problem.
When talking to your clients about purchasing skincare products take the informative approach. Explain that dry skin can cause irregular results and certain lotions may contain ingredients that can streak a tan or cause it to fade prematurely. Always recommend products that are specifically designed to maintain an airbrush tan.
Your client’s don’t have to sacrifice the health of their skin or their color just because it’s winter. Proper skincare and a hint of color will keep skin looking radiant and heads turning!